in Extra Matter

Insectivore clickbait

An article headline in Mother Jones screams “The Secret to Better Burgers? Lots of Flies.” The main illustration shows a cow with a fly on its tongue. I think, what? The last time we tried feeding meat to cattle in the UK, the result was mad cow disease. So I actually read the article, and there’s almost nothing in there about feeding insects to cattle, although cattle and pigs make a compulsory appearance to show how wasteful it is using animals to convert perfectly edible food into meat. Instead, the piece is just warmed up soldier fly leftovers.

And the way it presents itself on Twitter is equally misleading itself.

I’m disappointed.

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