Three chords and the truth
There’s a bit of a roundabout chain to this one. Agricultural Law published Down on the Farm: Nostalgic Ideological Hegemony in the Service of Agribusiness, Big Data, and AI, or, Capitalist Agriculture and Country Music. It’s a fascinating look at several cultural tropes in modern America, most notably two antagonisms; rural vs urban and capital vs labour, triggered by Bayer’s robot farm hands, current code name Prospero, and the company’s imminent takeover of Monsanto. In Bayer’s future:
‘The farmer acts like a shepherd, giving his swarm instructions … Then his robots carry out these orders by communicating with each other through infrared signals.’ [R]obots like Prospero will ‘change the role of a farmer from being a driver to an instructor … [They will] alleviate the physical work of farmers, which gives them more time to focus on the economic part of their business.’
Then follows an unpicking of some iconic country songs that proclaim, loudly and repeatedly, how independent the true American farmer is of all that capitalism.
And, of course, it ain’t necessarily so.
I don’t follow country music religiously, so I had been unaware of Blake Shelton’s Boys ’Round Here, which is a centrepiece of the article, but the Official Music Video is a mini-masterpiece that hinges on that other useful trope, black vs white, for good measure. The song itself is complete tosh, the lyrics banal beyond belief (and don’t just take my word for it) but that’s not the point. The point is the images that it serves up. And the point of the AgLaw article is to question both the images of country music more generally and the deeply suspicious nature of Bayer’s Here’s To The Farmer! campaign. They claim to be fighting hunger across the country. To what extent are Bayer and the other behemoths of industrial agriculture complicit in creating that hunger?
Anyway, that’s what I got out of the AgLaw piece. Then I discovered it was extracted from a much longer piece – Agriculture Wars – by Nick Murray, a former editor at Rolling Stone. And, although I’d never have found it without AgLaw, that’s what I’d suggest you read.
Truth? What’s that?
It’s a common enough complaint that you can’t trust any dietary advice from nutritionists because the science is based on small samples and short-term interventions, and in any case, the advice flip flops every few years. Dariush Mozaffarian (at Tufts University) and Nita Forouhi (at the UK’s Medical Research Centre) try to refute that with an article in the British Medical Journal that looks at the history of nutrition science and how the evidence it produces stacks up against other disciplines. Not surprisingly, they decide nutrition science is up to the task, although they also warn that “Management of vested interests is needed to avoid potential bias in research findings and public messaging of dietary advice”. Right.1
Now, let’s make this a theme. Are you getting enough iron? Is it the right kind of iron? What can you do about that? NPR’s The Salt has the answers. You may want to take that with a sip of orange juice. But not a cup of tea. Or a glass of red wine.
Maybe none of that matters. What if The great nutrient collapse has actually happened? I’m truly not competent to judge.
And the follow-ups
- More data diving from Nate Rosenberg, skewering another fondly-held image. Sorry, pretty much everyone: young farmers are the least diverse—and smallest—group of farmers in the country. The thing is, those diverse young farmers are out there. They’re just not numerous enough yet to affect the stats.2 Listen to Rethinking the folk history of American agriculture
- The Quinoa Boom Goes Bust in the Andes Yeah, well, that’s what comes of free-for-all globalisation. Read the labels, pay more. Listen to It is OK to eat quinoa
- It happens wherever people are willing to pay more for something they value. Other people stand ready to devalue that value. I wrote about Crafty beer marketing and you can listen to Industrial strength craft beer.
- I also followed up on Barges and bread with a story that Di Murrell tells in her book but that we didn’t have time for in the show. How great Canadian wheat ruined industrial bread